Goodbye, ECOC!

 The three-day ECOC (European Conference on Optical Communication) in London has come to an end, and hundreds of exhibitors are now on their way back home. "What were your gains from participating in the exhibition?" This is the topic that people discuss the most. TFC COMMUNICATION Co., Ltd. participated in the ECOC for the first time. It was unexpected that Chinese exhibitors accounted for 28% of the total, which is almost half of the exhibitors. There are more than a dozen equipment manufacturers such as Accelink, Wuhan Huagong Zonyun Technology Co., Ltd., Fiberhome, Xinyisheng Technology Co., Ltd., Jiuzhou Opto-Tech Co., Ltd., YYT Photonics Co., Ltd., Source Photonics, ACON, Ezconn, FOCI, AOC, and KOC. Among the Japanese exhibitors are NTT, Adaman, and SANWA. Among the European exhibitors, those from the UK, France, Germany, and Italy also make up a significant portion. After several days of communication and interaction, I couldn't help but deeply realize that most of the European exhibitor companies have a development history of 20 to 30 years. Looking at their highly creative designs and the exquisite beauty of their products, especially those "Made in Germany", it really evokes a sense of profound respect.

Among the Chinese exhibitors, there are indeed enterprises that have spent a decade honing their skills, but there are even more new players in the industry with only three to five years of experience. Why are there so many Chinese enterprises participating in the ECOC? On the one hand, China's economy has been developing at a rapid pace over the past 20 years, giving rise to a number of "Made in China" enterprises. They are eager to showcase their capabilities in the international market. On the other hand, the weak demand in the domestic telecommunications market has intensified the disorderly competition among enterprises. The manufacturing industry is struggling to survive and has no choice but to seek business opportunities overseas.

After the exhibition, we went shopping on Regent Street in London. In the world's top brand stores, there were crowds of people with various skin colors, including yellow, white, and black, all being generous with their purchases. Why are these expensive products so popular and captivating to people all over the world? It's the power of the brand! A brand stems from high quality, attention to detail, humanized services, as well as years of accumulation, improvement, and perseverance! It comes from the trust and entrustment that are tacitly understood. The UK, once known as the "Empire on which the sun never sets", when walking on the clean and tidy streets of London with bright windows and clean walls, we were told that houses built in 1992 in London are considered new, and most houses remain as sturdy as ever after decades. Those British-style villas and the small flower pots in front of the windows exude an elegant flavor of life. Thinking about the incidents like buildings collapsing in China, toxic capsules, and the lack of standards and norms in optical communication manufacturing, "Made in China" truly needs to call for quality and brand building! Through several days of communication, we found that users have also learned from their experiences. They want to visit Chinese factories on-site to distinguish the good from the bad. We naturally welcome them, but we also feel a bit helpless. Yes, please believe that there are already a number of high-quality manufacturing enterprises in China! After all, China is still in the development stage. From poverty to a moderately prosperous life, after achieving a moderately prosperous life, people will surely yearn for an elegant life. An elegant life requires a combination of material and spiritual aspects, calmness, perseverance, and the accumulation and cultivation bit by bit! I believe that if every enterprise strives to be the best version of itself, focuses on what it is most professional and proficient in, and produces the best products, that is the way for "Made in China" to thrive and prosper.